How to brand your blog with a Mascot. Meet the blogger magician’s Mascot.. According to the latest statistics, more than 4 million blog posts are published online every day. That’s insane! Can you imagine how difficult it is to make all that material stand out?
And that is why it is very important to build a strong and recognizable brand. If you want people to remember you, you have to give them something to remember.
In this post, you will see a creative process that develops like a brand mascot and that you can use for your own development. You will also meet the blog assistant’s mascot.
- Let’s get started:
Creating a recognizable brand
There are many ways that can inspire you to build a strong brand. This may be your writing style, your mood, or the way you communicate with your audience. But here we are going to focus on the visual side of the brand. You have a logo to make sure. But what about your images?
How do you bookmark images for publication? How do you make your social media images stand out? Let’s make a visual markup of the blog as an example. The distinctive color palette of the blog assistant and the style of their visuals:
But what else can you do to make your scenes unique? Imagine that even if you have different styles or colors, there can still be highly recognizable scenes.
- By using the Mascot associated with your brand.
Why the Mascots?
The mascot, also known as the brand character or spokesperson, serves as an ambassador for your blog or business. Pets, like M&M characters, Geico’s Gecko, or the Michelin man we all know, have always been part of companies’ branding strategies in various niches. In recent years, kajal has become extremely popular in the online world.
This is why:
- Mascots are attention-grabbing and memorable.
- They help to express the personality of the brand.
- They establish a personal relationship with the public.
- Can be used in various marketing campaigns and views.
Let’s hear from Adam himself why he decided to make a pet for the blogging assistant. Over the years, I’ve seen tons of different Mascots and loved that they were instantly recognizable and highly memorable. While the Blog Assistant started as a personal blog.
It always made me feel more than a personal brand. Given the growth of traffic (and equipment) in recent years. Therefore, a pet blogging assistant was the perfect way to add a new dimension to the brand. Now get behind the curtain and see how the blog assistant mascot has been created.
How to design a Mascot?
There are five main stages in the mascot manufacturing process.
Step 1: planning the character concept
For some brands, choosing a character is easy. Suppose you are eating cat food. Choosing a camel for a pet would be perfect, right! But the possibilities are endless for others, like the blog assistant. When Adam first approached me, he had an idea of the type of pet he was looking for.
Of course, the character must be a wizard, but he didn’t want another white-bearded wizard. Adam wanted something very specific and recognizable. How did Adam choose a dragon! A regular old wizard seemed like the obvious choice.
It certainly could work very well, it wasn’t that unique. In my mind, it seemed like a dragon would be more memorable and difficult. Then there is the brand tone to consider: A dragon is much more fun and less serious than an old wizard. That was the exact environment he was looking for.
Step 2: search Sketch
At first, the end result is hard to imagine. Therefore, drawing is important. Initially, we plan to make a baby dragon. But while we were drawing, we decided to make the dragon a little bit bigger and more like a child.
We experimented with different outfits. Then we test different accessories. We added glasses and a book to improve your skills and knowledge. We also replaced the magic wand with the wand.
Step 3: creating digital design
Once we have time to make a sketch to create a digital version and select colors. Which was the easy part for the blogging assistant. They have a brand palette of 7 colors. So we just play around with some accent colors. However, many brands operate with 3-color stripes.
3 colors are enough for a logo and website design, but if you want a pet, you will need more. Therefore, create a palette of 5- or 7-color markings so that your images are consistent and recognizable, especially if you are using a pet. Finally, finishing touches such as shadows and textures are added. And here the dragon is finished!
However, this is only the beginning if you want to reach the maximum potential of your character. Your next step is to bring your character to life.
Step 4: add Emotions
Emotion is one of the important factors in making your character come alive. Think about what situations you are going to put in your character and what feelings will adapt to him.
Step 5: put your Mascot into action
The second key is to bring your Mascot to life, with your character acting differently. The pose and the action also depend on the character and the context for which you are going to use it. At a minimum, you must pose in each of the following categories.
1. General Poses:
- Working on a computer;
- Talking on the phone, etc.
2. Functional Poses: can be used in various scenarios to promote your content or products:
- Pointing to something;
- Holding an object;
- Holding a sign or a paper that you can write on, etc.
3. Character Specific Poses: Relates to your character’s uniqueness. Falcor is a magician, so his special ability is magic. It is fun to be in Muscat. But how can you use it.. Let’s see!
Where and how to use a brand character
It is extremely important to strategy on how you will use your pet. Without strategy, you can easily use your pet and make it annoying for your audience. Let’s take a look at where and how you can use it to promote your blog or business.
While this is not required for your character to be part of your logo, it is an image of your character on your website that interacts with your logo. This will help viewers quickly associate the pet with their brand.
You can also put your logo on the pet somewhere. For example, we put the blogging assistant logo on the Falcors belt and the book. We also use his signature star to match the gooey threads and dress pattern.
You can use your character on your home page or product / service pages or wherever you want.
Note: You must be careful when promoting your services directly with your character, you risk people start to see your pet as a seller. You can also use the Mascot as part of a subscription box and popup window. In addition to these common practices, there are other creative ways to incorporate your pet.
Allow your Mascot to interact directly with visitors.
Fun Facts Research shows that Mascot is most effective when people can interact with them. MailChimp definitely takes the crown in the most creative way to interact with the user. You probably met the character Frederick von Chimpenheim IV (Freddie for short).
The character of Melrich Pimps’ spokesman. MailChimp pioneered a friendly way to communicate with users. For example, each time you press the send button for a new email campaign, Freddy gives you a high of five.
Note: Please note that user interaction must occur in positive situations. Do not use it when the user is frustrated. Otherwise, your character will end up as a Microsoft Office Assistant clipie. Clippy was the Mascot of the Office Assistant launched in Windows 97.
Clippy sometimes gave some helpful advice, but most of the time Clippy was just looking at you and dancing in the corner of the screen. Clippy provoked negative backlash and was eventually abandoned. Let’s focus on other creative ways you can use your spoke character.
Even the most boring pages on your website can skyrocket your traffic!
You can catch the attention of your visitors even on the most boring pages. Tech company Readme is a classic example of this. They provide code documentation software; this is not an exciting place. That’s why they decided to spice up their brand with pets.
Initially, the place where you put your pet was on the login page. He also added a colorful description: the character closes his eyes when he clicks on the password field. To his surprise, his login page became extremely popular. Over 48 hours, his journey increased from 1,000 to 77,652 per day.
As I mentioned earlier, it is important to have positive interactions between your character and your audience. This also applies to the content you promote. Use your pet to provide valuable information to your visitors.
That is why your blog is one of the best places to use the character of your brand. Depending on the content of your blog, you can do various poses and action plans. Later, you can use them to create multiple images for your blog.
If you have a gift like an ebook, guide, or checklist, you can create an eye-catching cover and image in text with the character. The cover will not only make your freebie more attractive, but will also help you promote your character.
Social media is where your character can shine. You can do a lot by promoting your blog posts and making calls to action. When you have a Mascot, you can make entertaining material for the listener.
Here are some ideas:
- Holidays are a great opportunity to show the human side of your pet (and its brand).
- Put your character in funny or depressing situations that can relate to your audience.
- Use viral topics and circling around social media at the moment.
If you know the struggles, interests, and aspirations of your audience, you can easily create content that resonates with them! Do you want to see more ideas? See my post on using the Mascot to make your brand go viral.
To sum up
A brand character can differentiate your brand and help you build trust with your audience. Here are the key points to take with you:
Create a palette of 5- or 7-color markings to make your images consistent and recognizable, especially if you are using a pet. Emotions and actions are important factors in bringing your character to life. To choose facial expressions and actions, think about how and where you will use your spoke character.
It is important to plan a visual strategy beforehand. This will help you choose the correct feelings and actions for your Mascot. Be careful when promoting your services directly with your character, you run the risk of people starting to see your pet as a seller. Instead, use your character to provide valuable information to your audience.
Let your audience interact with your Mascot. Please note that user interaction must be in positive situations. Social media is where your pet can shine. Stay up to date with the hottest topics on social media and get creative, experiment!
Mascots are probably the most entertaining marketing tool. However, to be successful, you must choose the right pet, develop character, and make it part of your branding and marketing strategies. If you make your brand’s character unique and look for creative ways to use it, your audience will definitely love it!
Are you thinking of getting a Mascot? I made a post on how to create a brand mascot, it contains everything you need to know before jumping into the design process. So don’t miss it! Falkor was created with great care and enthusiasm! We hope you enjoy it on Science News!